Apr 07, 2022
In Education Forum
What I'm trying to do. Well, by asking buyers to put money aside, by having them do homework, they feel involved, they feel engaged. So they feel like they've been heard. And this is a good thing. JANELLE: I have to tell you, when we buy email database first talked about homework, I cringed a bit, probably because of memories of when I was in school and now as a parent. . There is a certain amount of stress and negativity attached to the word homework, but homework plays an important role. It shows that you understand and are committed to the process. SKIP: Frankly, most companies we talk to, their product or service can do buy email database a lot of things, but most buyers are only interested in A, B, and C. I bought a car about a year ago. a year and the guy actually opened the hood to show me an engine. Now I'm sure there are buyers who really care about the engine. [LAUGHS] It was pretty. What am I supposed to say? It's an engine. The thing is, people, look at different things. It's fine to show buyers other things your products and services can do, but it's essential to focus on the three or four things the buyer really cares about. And that can only be discovered with a homework assignment. Asking them to buy email database put some fairness into the presentation before it launches, everyone sees what's going on here.