Apr 11, 2022
In Education Forum
If you do content marketing for your brand, surely I don't need to explain that it is a great investment of time and effort. But creating content from scratch is not the only option to add value to your audience. Do you know content curation ? In this post we explain what it is, the steps to follow and the tools that will make your task easier. Do you want to know what questions you can ask your sales team to generate the best inbound content? Click here and download the manual with all the questions. Content curation what is it and the 30 best tools What is content curation and what can it bring you? We call content curation the process of finding, gathering, organizing and sharing the individual email list highest quality and most relevant content on a specific topic. For example, we may collect content for a regular newsletter with news about our industry. What distinguishes content curation is that it must provide value . We can't just copy and paste a link to share third-party content on our own channels, but we have to go one step further. For example, we can make a compilation of the best content on a very specific topic and present them with our own comments and opinions. Incorporating content curation into our marketing has multiple benefits, such as: Help you find ideas for your own content and learn more about your industry. Improve the positioning of your brand's websites through quality content. Reduce " infoxication " (intoxication due to excess information) by offering previously filtered content that meets quality requirements. Feed your community with regular updates and get more followers. Give more visibility to your own brand and improve its image and online reputation by positioning yourself as an expert in a sector. Improve networking and brand relations with other experts in the sector, we are already helping them to spread their content.