Forum Posts

shermin sathi
Apr 05, 2022
In Education Forum
The platform is so vast that it can be hard to know where to start. It can also be intimidating if you prefer a low-key approach and don't want to be perceived as pushy or "Selling". If you're hesitant to get started, remember that linkedin is a professional network and people are there to connect and build relationships. Part of building professional relationships is inbound sales, so users expect – or even want – to be approached. In fact, "50% of b2b buyers use linkedin as a source for making buying decisions." even so, there are dos and don'ts of prospecting on linkedin. Even though people anticipate prospecting on linkedin, you can still bore them if you don't do it right — and bored leads aren't viable leads. Cold prospecting vs. Value bombing cold prospecting and value bombing are two alternative ways to approach people you don't know personally on linkedin. Cold prospecting is the company mailing list modern equivalent of cold calling. This means reaching out to someone you don't know to (tastefully) tell them more about your services. It has a bit of a bad rap, but if you choose the right targets and the right approach, you can still see good results. Others say the way to go is value bombing - contacting someone you don't know just to offer them something Of value without expecting anything in return. It builds trust and familiarity, which can provide a good foundation for a professional relationship down the road. There's no clear consensus on which approach is best, so the best idea is to aim somewhere in the middle and take advantage of any open doors along the way. Whichever approach you take, you should always follow these 13 best practices for sending cold prospecting messages on linkedin. Embrace the ones that work best for you, and make sure that when prospecting for new business, you're on the safe side of both your potential new customers and the platform itself. Best practices for cold messages on linkedin 1. Polish your profile before you even think about approaching someone
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shermin sathi

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