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rajia rimi
Jun 21, 2022
In Education Forum
With RSAs, simply comparing the performance of RSA with ETAs in the Industry Email List same ad group is a flawed test because Google claims that RSAs have access to inventory where the ETA could not have appeared. Google's Matt Lawson says, "There are all sorts of cases where you could end up serving impressions in a low CTR placement that you never Industry Email List previously qualified for." He's not just talking about Google showing ads in places that didn't show ads before RSA came along. He also talks about showing ads in searches where your static wide text (ETA) ads may have previously had too low an ad rank to get an impression. I spoke withThis is an inventory that has always existed, but for which we may not have had enough announcements to make it available to us. So, given Industry Email List that sometimes inventory is different, what we Industry Email List need to measure is whether the incremental volume generated by RSA justifies keeping these ads active. Andy Taylor argues that only Google can measure the incrementality of new ad formats like RSAs in his article describing why click-through and conversion rates matter less than before. He says this is the case "because there is no way for advertisers to quantify which ad placements are prohibited from ETAs for any reason." But if we can define some Industry Email List of these new placements, I would say we can measure performance. How to find the new inventory RSAs have given access to New placements are search terms that you didn't qualify for before. Which ones exactly? Generate a report on search terms just before and just after enabling RSAs in an ad Industry Email List group. Finding the date you first started RSA is quite easy with the change history. Use the change history in Google Ads to find the date you first added responsive search ads to an ad group. Screenshot from Google.
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